Privacy Policy

Last Updated: Dec 2025

Purely Redefined (“we,” “us,” or “our”) operates an online store providing wellness and essential products, including soaps, bath salts, and face-sculpture tools, and offers products via dropshipping to customers in the United States and Canada. We are located in Brooklyn, New York, and our website is built and hosted on the Wix platform.

This Privacy Policy explains how we collect, use, disclose, and protect your personal data when you visit our website or make a purchase. It also outlines your rights under applicable privacy laws, including the EU General Data Protection Regulation (GDPR).

By using our website, you agree to this Privacy Policy.

If you have questions, you may contact us at
📧 info@purelyredefined.com

1. Data Controller

The data controller for personal data processed in connection with this website is:

Purely Redefined
Brooklyn, New York, United States
Email: info@purelyredefined.com

2. Personal Data We Collect

We collect personal data that you voluntarily provide or that is automatically collected when you use our website.

Data you provide

Name and contact details (email address, phone number, shipping and billing address)
Order and transaction details
Payment method selection (processed by third-party payment providers)
Customer service communications
Account information (if you create an account)

Automatically collected data

IP address and device information
Browser type and operating system
Usage and activity data
Cookies and similar tracking technologies (see Section 6)

We do not collect or store full credit card numbers. Payments are processed securely by our third-party payment processors.

3. Purpose and Legal Basis for Processing

We process personal data for the following purposes:

To process and fulfill orders and deliveries (including dropshipping)
To communicate with customers regarding orders, support, or inquiries
To operate and improve our website and services
To prevent fraud and maintain security
To comply with legal obligations
For marketing communications where permitted or with consent

Under GDPR, processing is based on:

Performance of a contract
Compliance with legal obligations
Legitimate interests (business operation and service improvement)
Consent (for cookies or marketing where applicable)

4. Dropshipping and Third-Party Service Providers

We may share personal data with trusted third-party service providers only as necessary to operate our business.

These include:

Suppliers and dropshipping partners (to fulfill and ship orders)
Payment processors such as credit card providers, Apple Pay, Google Pay, and PayPal
Wix.com Ltd. (website hosting and platform provider)
Shipping and logistics providers
Analytics and marketing tools (where applicable)

These third parties are only permitted to process personal data for the purpose of providing their services to us and must do so securely and in accordance with applicable laws.

5. International Data Transfers

Personal data may be transferred to and processed in the United States, Canada, the European Union, or other jurisdictions where our service providers operate.

Where required by GDPR, we rely on appropriate safeguards such as:

Standard Contractual Clauses (SCCs), or
Other lawful transfer mechanisms.

6. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to:

Enable website functionality
Remember preferences and shopping cart details
Analyze website traffic and performance
Support marketing and advertising (where applicable)

You may manage cookie preferences via your browser settings or website consent tools where provided. Disabling cookies may affect site functionality.

7. Data Retention

We retain personal data only for as long as necessary to fulfill the purposes outlined in this policy, including:

Order and transaction records (for tax and legal purposes)
Customer service history
Website and security logs

Where data is no longer required, it will be securely deleted or anonymized.

8. Your Rights Under GDPR

If you are located in the European Union or the UK, you have the right to:

Access your personal data
Request correction or deletion
Restrict or object to processing
Request data portability
Withdraw consent (where processing is based on consent)

To exercise your rights, contact us at info@purelyredefined.com.
We may require proof of identity to process requests.

9. Right to Lodge a Complaint

You have the right to lodge a complaint with a supervisory authority in your country of residence or where you believe your rights have been violated.

EU supervisory authorities may be found at:
https://edpb.europa.eu/about-edpb/board/members_en

10. Children’s Privacy

Our website is not intended for children under 16 years of age, and we do not knowingly collect personal data from children.

11. Data Security

We implement appropriate technical and organizational measures to protect personal data, including:

Secure hosting via Wix
Encrypted payment processing via third-party providers
Access controls and limited data sharing

However, no transmission over the internet is entirely secure, and we cannot guarantee absolute security.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Information

For questions, concerns, or privacy requests, please contact:

Purely Redefined
Brooklyn, New York
📧 info@purelyredefined.com